Ideally, selling, buying, leasing, or trading Real Estate in northern Sonoma County should be an enjoyable, enlightening, and profitable experience.

Realistically, a Real Estate transaction is often a less-than ideal experience.

Executing technical aspects of a transaction represents only a portion of a good Real Estate Agent's effort. The other portion is helping Buyers and Sellers cope with emotional issues inherent in:

Dealing with large amounts of money.
Saying good-bye to the home where you or your kids grew up.
Striving to create win-win scenarios in commercial property transactions.
Being responsible to make good decisions about big issues.

We developed and enhanced our technical Real Estate skills with Frank Howard Allen Realtors, representing Buyers and Sellers of Condominiums, Single Family Homes, Estate Properties, Bare Land, Commercial Properties, and New Construction/Subdivision Townhomes. Additional skills developed in previous Hi-Tech careers include: Market research, sales, and development; product development, financial analysis, business managment; and collaborative goal achievement.

Every transaction requires teaming with people having different skills, knowledge, and goals to help you, as Buyer or Seller achieve realistic goals. Working through emotional and personality issues brought by each party can be more difficult than technical issues in a transaction. We are both innately personable (and modest), but our previous Hi-Tech employers enhanced our teamwork and social skills.

If you are selling we can help you understand the market, prospective buyers, and your competition. If you are buying we will help you know: current inventory, about lenders' option, types of due-diligence which would be advised.

If you are considering buying or selling a home, investment property, or business, or simply want information, give us a call.

Respectfully,
Lisa & Rico